Grant Cardone (New York Times best selling American author) is best known for his 10x Growth Conference designed for business owners, entrepreneurs, real estate investors, or anyone seeking tremendous financial success.
I was fortunate enough to sit down and interview him on my YouTube channel. While at his Florida based office, several of his employees loaded me down with books, t-shirts and other Cardone- branded materials. I had no idea he’d written so many books and I quickly dove into each of them.
The top 5 Grant Cardone’s books are:
- The 10X Rule
- Be Obsessed Or Be Average
- Sell Or Be Sold
- Millionaire Booklet
- If You’re Not First, You’re Last
His first book was Selling: The Secret To Success but he hit it big with his best selling book, The 10X Rule – The Only Difference Between Success and Failure.
Whether you’ve known about him for awhile or finding out about him for the first time, it would be a good idea to begin consuming his material starting with the 5 books that we’ll detail below…
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Who Is Grant Cardone?
Grant Cardone is an entrepreneur, motivational speaker, sales trainer and the CEO of Cardone Enterprises, Cardone Capital, Cardone Training Technologies and creator of 21 bestselling business programs. Currently he owns and operates seven privately held companies and a $3.6 billion portfolio of multifamily properties.
He’s the founder of the The 10X Movement & The 10X Growth Conference, the world’s largest business & entrepreneur conference.
I first learned about Grant after reading his book, The 10X Rule. It made me realize that a lot of people set goals that are TOO LOW.
And as the book’s title states, in order to obtain real success we have to 10x them instead.
For instance, if you want to make $100,000 more this year, instead, you should 10x it and shoot for $1,000,000. What this does is start forcing you to THINK differently.
For instance, during our time together at his office, he asked me about a particular goal I’d set for myself. At the time I had 1,000 Passive Investor Circle members and wanted to double that number over the next year.
He looked me straight in the eye and asked, “Jeff, what would you do with 10,000 members instead?” I’d never given that any thought as to him, I was thinking too small. This forced me to start thinking about ways to really start to grow the group instead of what I was currently doing.
“Set no targets, and you will get no where.” – Grant Cardone
Even if you 10x your goals or not, you’ll be amazed at how much you can really accomplish when you start thinking differently. Speaking of starting to think differently, here’s his 5 top books for you to consider….
5 Top Grant Cardone Books
#1. Sell or Be Sold – How to Get Your Way In Business and In Life
My wife and I are constantly on the look out to find the best ways to equip our two teens for success in life. Unfortunately, our school systems aren’t going to do it so it’s up to the parents for guidance.
It seems that the main characteristic of ultra successful people is….selling.
I’ve heard a number of YouTube and podcast interviews of wealthy people who reference that they wouldn’t have the success and wealth if they had never learned the art of selling.
They claim that it’s the most important business skill you can have.
Whether you’re trying to sell equipment to a customer, getting a patient to accept treatment recommendations, or your kids to do what you say, everything in life can and should be treated as a sale.
Cardone explains in Sell Or Be Sold that knowing the principles of selling is a prerequisite for success of any kind nobody wants to “get sold.” They want a great, positive experience when it comes to doing business with you.
This book will teach you how to service a buyer from start to finish. You’ll learn what the #1 rule in selling is, how much activity is needed to reach a goal, how to get fanatically sold on your product or service, and how to control time before it controls you. This is one of the best books out there on sales strategies.
#2. Be Obsessed Or Be Average
The definition of obsess is to preoccupy or fill the mind of (someone) continually, intrusively, and to a troubling extent.
Before Grant Cardone’s success, his personal life was a mess. He hit rock bottom as he was broke and addicted to drugs. Growing up he wanted wealth and a better life but his friends and family told him that it was too hard and to stick with what “everyone” else does to just get by.
But when he tried it their way, his life got worse. Instead, he took the opposite approach and became obsessed with doing everything he could to be the BEST entrepreneur possible.
He set his sights on big dreams such as living in a mansion and flying private which he succeeded after years of hustle.
In the book, Cardone states that becoming obsessed isn’t just beneficial to you and every single goal you have, it’s essential.
You have to give 120% if you want to succeed in life or end up like everyone else.
He recommends that we find that “thing” in our life that makes us become obsessed. That’s our purpose. And once we find it, go all in for extreme success.
“No commitment equals no results.” – Grant Cardone
In the book, he teaches you how to:
· Set crazy big goals—and reach them, every single day.
· Feed the beast: when you value money and spend it on the right things, you get more of it.
· Shut down the doubters—and use your haters as fuel.
#3. The Millionaire Booklet
Cardone claims that the “millionaire is the new middle class”, and being part of the 1% club begins with having a millionaire mindset.
He wrote this short book on conventional wisdom to teach exactly how to achieve this and stated:
“The reason most people never get rich is that they never even consider it a possibility. The other reason is that people fundamentally don’t understand money. Very few people know how to get money, even fewer know how to keep it, and almost no one knows how to multiply it.”
Here’s the 8 Steps Cardone lists in the book in order to become rich.
- Make a decision – to become a millionaire.
- Do the math – do the math and break things into smaller chunks to see the possibilities and realize that making a million is much more achievable.
- Increase your income – set income targets and do whatever it takes to reach them.
- Ask yourself, “Who’s got my money?” – Make a list of people who have “your” potential money. The money that they are willing to exchange for your product or service. Focus on those and only on those.
- Stay broke – Any increase in income should be put in an account that’s off limits. Keep operating like you’re broke.
- Save to invest. Don’t save to save. – The only reason to save money is to someday invest it. When timing is right, move the money from your “savings” account to create another income flow based on what you already do.
- Multiply your income flows – is the only best way to become a millionaire and is the holy grail of creating financial freedom and true wealth.
- Repeat, reinforce, hyperfocus – Have the right attitude, think big from the start, hyperfocus and repeat the steps that are laid out and surround yourself with likeminded people.
#4. If You’re Not First, You’re Last
This book shows the exact mindset you need and actions to take in order to dominate your field.
Related article: Mindset Is Everything: The Key To Investing Success
Cardone states in the book that if you’re not first in your market, you’re in a precarious and unsustainable situation. Even if you’re second, that’s NOT good enough.
You should always be working to get to first place.
In order to create that kind of success, you’ll have to take the kind of action everyone else talks about but never manages to pull off.
Your attitude must be, “I’m going to do whatever it takes to elevate my game to a higher level as this is the only way I’ll dominate my competition.”
If You’re Not First, You’re Last is mainly geared towards periods of economic contraction and some of the main points it hits on are:
- Be unreasonable
- Convert the “unsold”
- Ask for referrals
- Deliver at “wow” levels
- Master the MOST important business skill – How to SELL
#5. The 10x Rule (Best Seller)
I’ve saved the BEST for last.
The 10x Rule is based on understanding how much effort and thought are required to get ANYTHING done successfully.
It can work in literally every area of your life including:
Cardone states that looking back over his life, the one thing that was consistent with regards to gaining success was that he always put forth 10 times the amount of work as others. In other words, he always outworked him.
YouTuber Alex Hormozi paid Cardone six figures for business coaching. In his interview (below) he asked Cardone how he has taken off in the social media world so quickly.
It was simple, Cardone started posting 10,15,20x per day while everyone else may do one or two posts. It was anything special, he was simply out working them.
Here’s the video if you want to watch the entire interview:
Cardone is a BIG real estate investor (Cardone Capital). In order to find the BEST deals, he’s looking at 10x MORE properties than the other groups.
It comes down to hustle and how much you really want to succeed in anything in life.
Our society wants what they want NOW and don’t feel that putting in any extra effort is needed.
4 Degrees of action
Cardone states we should focus more action on getting what we want more than anything else including our concept, idea, invention or business plan.
He’s breaks down the degrees of action into 4 choices:
1) Do nothing
People that retreat are those that take action in reverse. More than likely they do so to avoid any negative experiences they imagine will come as a result of taking action. They personify the “fear-of-success” phenomenon.
3) Take normal levels of action
This group is probably the most prevalent in our society today. On the surface, they appear to be taking the necessary action for success. In reality, they’re doing what everyone else is doing. This level of action creates the middle class and is the most dangerous because it’s considered acceptable. They’re good with being “average.”
4) Take massive action
Whenever someone is taking massive action, they aren’t thinking about being normal. They don’t want to be average. They want to stand out from the crowd and dominate their competition.
Book For Sales
One last book that wasn’t mentioned above for those that want to be head of the pack in sales is, The Closer’s Survival Guide.
This book is an arsenal of closes that covers over 120 Closes:
- 31 Money Closes
- 17 Time Related Closes
- 3 Pressure Closes
- 3 Agreement Closes
- 8 Decision Closes
- 64 other creative closes
Grant Cardone, a self-made billionaire, says it best…if you want to be successful in this day and age, look at what everyone else is doing and just do more of it.
It’s NOT hard to do yet so few of us will take his advice and do it.
The five books highlighted in this article will help you take the step in the right direction for massive success.Join the Passive Investors Circle